The former head of Google Health, Adam Bosworth, has finally launched his long-heralded consumer health start-up, Keas, according to a report today in the The New York Times. The site offers various personalized care plans for users that aim to take their personal health information and help them make healthier decisions:

"Using the Keas system, for example, a person with Type 2 diabetes might receive reminders, advice on diet and exercise, questions and prompts presented on the Web site or delivered by e-mail or text messages — all personalized for the person’s age, gender, weight and other health conditions."

Bosworth told the New York Times that Keas will follow a similar model to Apple's App Store -- medical experts, like physicians, can add health plans to the site that they have designed. If users purchased one of these care plans, Keas would take a cut of the revenue and pass the rest onto the plan's designers.

Keas' initial launch partners include Healthwise, Google Health, Microsoft HealthVault, Quest Diagnostics and Dr. Alan Greene. For more on Keas' launch, stay tuned to MobiHealthNews -- we're here at Health 2.0 where Bosworth will discuss Keas.

UPDATE: Amy Tenderich from DiabetesMine just announced on-stage that her online community and blog about diabetes will also be a partner of Keas'.

Also, check out the NY Times article here.