Marketing and Communications

A doctor reading a patient's chart while discussing it with another doctor on the phone
By  Adam Ang 01:08 am March 8, 2024
Magentus taps Google Cloud for genAI Magentus has engaged Google Cloud to help it build a "centralised and secure" foundation for customer data in the cloud, leveraging generative AI solutions and large language models. The health IT provider intends to assist clinicians in easily accessing information and simplifying the way they extract insights from complex, unstructured medical data, which...
Healthcare provider on their computer speaking with someone
By  Jessica Hagen 10:47 am May 16, 2023
Speech recognition technology company Voiceitt announced it's partnering with video conferencing platform Webex by Cisco to make virtual meetings more accessible for individuals with speech impairments. Voiceitt offers an AI-based speech recognition app for individuals with non-standard speech to communicate by instantaneously translating unintelligible and atypical speech. The partnership will...
Hayylo and Umps logos
By  Adam Ang 11:40 pm November 16, 2022
Aged care technology companies Hayylo and Umps have partnered to integrate their offerings and enable providers to adapt to home aged care reforms.  WHAT IT'S ABOUT The integration will combine Hayylo's care service platform with Umps Link, a smart home and personal alarm technology currently being used by around 300,000 Australians.  Through this, care insights generated through the Umps Link...
By  Randy Mulyanto 02:30 am July 18, 2022
Indonesian digital healthcare platform Halodoc has partnered with global video social media app TikTok to provide educational content in Southeast Asia's largest country, as it continues to fight health-related hoaxes and disinformation. The app has three main features: an online drugstore with more than 4,000 pharmacy partners, a chat and call platform to consult over 20,000 doctors, as well as...
A clinician reading a mass message sent via the Broadcast feature of the Celo Health app
By  Adam Ang 11:41 pm January 11, 2022
Celo Health, an Auckland-based provider of a mobile messaging platform for healthcare organisations, has entered the United States market. It has set up headquarters in Seattle early in the year. WHAT IT DOES According to a press release, Celo Health offers a HIPAA-compliant messaging platform that enables seamless and secure collaboration among healthcare teams. It can also integrate with...
By  Adam Ang 04:11 am August 3, 2021
An auditory training startup in Australia has bagged a $20,000 services package from Queensland-based digital marketing and branding firm Guerilla. Elliot Miller, founder of Hearoes, recently took home the Founder of the Year award from the 14-week Lumina-X HealthTech Accelerator programme for startups in the healthcare industry. WHAT IT DOES Hearoes was borne out of Miller's experience with his...
By  Adam Ang 01:36 am July 22, 2021
Media intelligence platform AdClarity has tracked the digital advertising expenditure of the Australian federal and state governments on COVID-19-related messaging. A news report citing the AdClarity research noted that collectively, they spent more than A$14.9 million ($10.9 million) on COVID-19-related digital ads from the start of the pandemic in March 2020 to June 2021.  About 92% of their...
Healthcare worker in PPE stands with their arms crossed looking towards the side
By  Mallory Hackett 11:55 am June 15, 2021
Like many healthcare organizations at the start of the pandemic, McLaren Health Care, a 15-hospital health system across Michigan and Ohio, was forced to reprioritize many of its ongoing projects. As COVID-19 began taking off across the country, McLaren was in the midst of implementing a new clinical communications system from PerfectServe. “We really wanted this tool in our toolbox in the worst...