That was quick. I just get finished ranting about how the healthcare industry needs to appreciate (and use) the current doctor-centric iPhone applications already available in the AppStore, and now I discover this: A great video interview just published over at FastCompany.tv in which Stanford University Doctor Andrew Newman explains how and why he uses Epocrates' iPhone application in his practice. He calls it "transformative" and he also takes devices with the app loaded to emerging markets to train others how to use it in their practices. 

The video is long (more than 30 minutes) but well worth the time...