(Left-to-right: Quorum Consulting's President & Founder Kuo Bianchi Tong, Applied Clinical Intelligence's Founder & President Dr. Jonathan Seltzer, The Louden Network's Founder & President Teri Louden.) 

Louden was part of CardioNet's executive team when it first started and one tip she gave companies looking to emulate CardioNet's success: Even though the engineers may assure you that the product is ready to go, still make everyone in your office try the product out.

"I made every single person in our office -- some 25 people, including our billing department, admin staff, everyone. We made them wear the product. Remember this product [includes] three leads, a little sensor and a PDA that needs to stay within 30 feet of you, 24-7. If you can't wear it, how do you want your customer to wear it?"

The next week, the entire office was dragging because the device would beep at all hours of the night. Clearly, it was not ready for market yet, Louden explained.